Growth Partner

EventMobi Growth Program — Whova Displacement & ABX Finance ABM

Prepared by Nexuses

Five-slide deck

Overview

468

Companies Reached (Confirmed)

908

Contacts Emailed (Confirmed)

4,883

Drip Emails Delivered

↑ 54.3% open rate

3,397

1:1 Sequence Emails Sent

↑ 14.6% open rate

134/220

ABX Finance Contacts Sequenced

4/6

Positive Replies

Companies Reached · Contacts Emailed · Replies

By Program

Whova

Drip/Visual EDM (16 sends) + 1:1 Sequences (4 sets)

Active

Companies reached: 327 confirmed; Drip target: 545 (roster n/a)
Contacts emailed (≥1): 660 confirmed Drip: n/a at person-level
Positive replies: 3
Negative replies: 2

Aware

ABX Finance — Aware Stage sequence

Complete

Companies reached: 50
Contacts emailed (≥1): 114 (100%)
Positive replies: —
Negative replies: —

Identified

ABX Finance — Identified P1 sequence

In Process

Companies reached: 50
Contacts emailed (≥1): 20 of 106 (19%)
Positive replies: —
Negative replies: —

Associations

Legacy 100-account ABM list

Active

Companies reached: 41
Contacts emailed (≥1): 114 (100%, Seq 1)
Positive replies: 1
Negative replies: 0

Program	Companies Reached	Contacts Emailed (≥1)	Positive Replies	Negative Replies	Status
Whova Drip/Visual EDM (16 sends) + 1:1 Sequences (4 sets)	327 confirmed Drip target: 545 (roster n/a)	660 confirmed Drip: n/a at person-level	3	2	Active
Aware ABX Finance — Aware Stage sequence	50	114 (100%)	—	—	Complete
Identified ABX Finance — Identified P1 sequence	50	20 of 106 (19%)	—	—	In Process
Associations Legacy 100-account ABM list	41	114 (100%, Seq 1)	1	0	Active

Reply figures exclude the Post-Webinar track entirely — those contacts are a separate initiative and not counted here. Aware and Identified have no reply/outcome tracking in the files provided; only sequence-sent status is available.

Data Gaps & Open Questions

Drip contact roster — only openers/clickers are in the files I have; the full per-contact send list ("Nexuses X 2026 Q3 EN Whova_All_Companies_Combined") would let me confirm exact companies/contacts reached.
Aware / Identified replies — no reply tracker provided yet for these 100 ABX Finance accounts.

Whova

Drip vs 1:1 Volume

Whole-program totals

Drip / Visual EDM (16 sends)1:1 Sequences (4 sets)

Delivered / Sent

4,883

3,397

Opens

2,651

497

Clicks

Bar length compares the two values in that row.

1:1 click rate (2.0%) runs higher relative to its open rate than Drip's (1.6% of a much larger delivered base) — personalised sequences convert engaged opens into clicks more efficiently, even though Drip reaches far more inboxes.

Rate Comparison

	Drip / Visual EDM	1:1 Sequences
Open Rate	54.3%	14.6%
Click Rate	1.6%	2.0%

Drip / Visual EDM — All 16 Sends

Send	Date	Sent	Delivered	Opens	Open %	Clicks	Click %
Visual 1 · SET1 (150) ↗	28 Jul 2026	409	399	181	45.4%	5	1.3%
Visual 2 · SET2 (150) ↗	28 Jul 2026	371	257	174	67.7%	4	1.6%
Visual 3 · SET1 (150) ↗	22 Aug 2026	398	388	121	31.2%	5	1.3%
Visual 3 · SET2 (150) ↗	24 Aug 2026	360	344	206	59.9%	10	2.9%
Visual 4 · SET1 (150) ↗	25 Aug 2026	393	385	190	49.4%	3	0.8%
Visual 4 · SET2 (150) ↗	26 Aug 2026	353	343	203	59.2%	8	2.3%
Visual 5 · SET1 (150) ↗	27 Aug 2026	391	383	196	51.2%	5	1.3%
Visual 5 · SET2 (150) ↗	31 Aug 2026	351	341	211	61.9%	11	3.2%
Visual 1 · SET3 (123) ↗	01 Sep 2026	288	273	159	58.2%	0	0.0%
Visual 2 · SET4 (122) ↗	01 Sep 2026	261	247	128	51.8%	2	0.8%
Visual 3 · SET3 (123) ↗	04 Sep 2026	273	266	164	61.7%	3	1.1%
Visual 3 · SET4 (122) ↗	08 Sep 2026	250	245	144	58.8%	2	0.8%
Visual 4 · SET3 (123) ↗	11 Sep 2026	270	266	159	59.8%	4	1.5%
Visual 4 · SET4 (122) ↗	14 Sep 2026	248	244	140	57.4%	2	0.8%
Visual 5 · SET3 (123) ↗	16 Sep 2026	265	261	145	55.6%	8	3.1%
Visual 5 · SET4 (122) ↗	21 Sep 2026	246	241	130	53.9%	4	1.7%

1:1 Sequences — All 4 Sets

327 companies · 660 contacts, confirmed from send logs

Set	Status	Companies	Contacts	Seq. Sent	Opens	Clicks	Steps	Launched
SET 1 · Email V1 ↗	Completed	83	186	1,102	72	18	6	31 Jul 2026
SET 2 · Email V2 ↗	Completed	84	178	1,412	174	44	8	31 Jul 2026
SET 3 ↗	Active	87	163	486	149	5	6	11 Sep 2026
SET 4 ↗	Active	76	133	397	102	2	6	15 Sep 2026

Top Engaged Accounts

Merged across the 8 Drip sends with itemized detail

Company	Domain	Opens	Clicks
Nio	nio.com	8	8
Devereux	devereux.org	9	6
Strongtie	strongtie.com	9	4
Projectenhancement	projectenhancement.com	4	4
Ccm-ct	ccm-ct.org	3	3
Ache	ache.org	10	2
Esc4	esc4.net	8	2
Wichita	wichita.edu	6	2
Firstfinancialsecurity	firstfinancialsecurity.com	2	2
Harvestgroup	harvestgroup.com	10	1
Naacpldf	naacpldf.org	16	0
Yale	yale.edu	13	0

ABX Finance

100

Total Companies (Aware + Identified, 0 overlap)

220

Total Contacts Across Both Lists

134

Contacts Actually Emailed So Far

Identified P1 Contacts Still Queued

Aware Stage

100% Sent

Companies: 50
Contacts: 114
Seq. Steps: 4

Prospect — 70
Lost Prospect — 30
Lost Customer — 14

Identified P1

19% Sent

Companies: 50
Contacts: 106
Seq. Steps: 4

Prospect — 103
Lost Prospect — 3
Sent so far / Queued — 20 / 86

ABX Finance Dataset Overview

List	Status	Companies	Contacts	Sent So Far	Reply Data
Aware Stage 4-step sequence	Complete	50	114	114 (100%)	Not tracked in file
Identified P1 4-step sequence	In Process	50	106	20 (19%)	Not tracked in file

Neither list has a reply/outcome column — only sequence-sent status. If there's a separate call/reply tracker for these 100 accounts, share it and this section will be completed.

Associations

Companies

114

Contacts

108

Seq 2 Sent (4 flagged spam)

107

Seq 3 Sent of 114

Where Contacts Came From

Contacts

Old data

New research

Both

Bar length is relative to the largest count in this chart.

Persona Tier Mix

Contacts

P2 Champion

P3 Ops

P1 Budget

Bar length is relative to the largest count in this chart.

Reply From This List

Tonya Schauer

Meetings and Member Services Manager · Music Teachers National Association

HOT

Replied by email — currently on a multi-event contract with Whova.

Pipeline

Pipeline Funnel

Post-Webinar track excluded

1
Drip Emails Delivered
4,883 across 16 sends
2
Drip Opens
2,651 · 54.3%
3
1:1 + Associations Contacts Emailed
774 unique contacts
4
Replied (Whova + Associations only)
6 unique contacts
5
Positive Reply
4 · HOT / Contact Later

Top two stages are send-level event counts (Drip); bottom three are unique named contacts. Post-Webinar-tagged pipeline contacts are excluded throughout.

Positive Replies

4 of 6

Joanne Misuraca

Chief Executive Officer · Michigan Mortgage Lenders Association · Financial Services

HOT · Whova

Asking about EventMobi pricing and setup timeline — their conference starts October 4.

Tonya Schauer

Meetings and Member Services Manager · Music Teachers National Association

HOT · Associations

Replied by email — currently on a multi-event contract with Whova.

Nancy Clark

Chief Administrative Officer · Philanos · Non-profit Organizations

Contact Later · Whova

Next conference is 18–24 months out; will reach out once planning begins.

Derek Longmeier

Executive Director · Problem Gambling Network of Ohio · Non-profit Organizations

Contact Later · Whova

In year two of a two-year Whova contract; suggested revisiting for 2028.

Negative Replies

2 of 6

Company	Contact	Program	Channel	Reason
American College of Healthcare Executives	Gregg Lapin	Whova	Email	Not interested
American Academy of Otolaryngic Allergy (AAOA)	Jami Lucas	Whova	Email	Not interested